Kaitlyn Castillo

How do you stand out in an industry saturated with jingles and mascots? You do the opposite.

Director: Ben Callner

Selected Press:
AdWeek, Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

Campaign Live, NJM Insurance Group's New Campaign Doesn't Need a Mascot or Jingle

6abc, NJM's 'no-jingle' singer Corn Mo creates jingle for Matt O'Donnell

After a successful launch of the No Jingles or Mascots campaign,
we came back with more. Because when you’re known for having great insurance, you don’t need any of the ridiculous gimmicks.

Directors: Ben Callner, Terri Timely

NJM Insurance has a long-standing relationship with their VIP policy holder – Olympic gold medalist and World Cup champion: Carli Lloyd. About once a year we do a spot to highlight this matchup.

Directors: Ben Flaherty (2021) & Jordan Fein (2019)

Selected Press:
AdWeek, Agency Spy - Wednesday Stir

Imagine the possibilities of a life without pain. Here’s what that looks like.

Director: Paul Goldman

Herbal Mist had a great product and ambitious growth plans, but their packaging and logo were outdated. A complete overhaul of their product line, and the development of a new glass bottle product, gave them the update they needed to secure more shelf space.

Everyone has different needs when it comes to insurance. That’s why NJM specializes in making sure you have the coverage that’s right for you.

Director: Kevin Thomas

The human vascular system is vast - but because we can’t see it, we don’t often think much about it. The Inspira Vascular Institute has the ability to see every part of this important system so that they can help prevent cardiovascular disease.

For several years I created digital campaigns for build-it-yourself furniture giant IKEA. On a weekly basis we were tasked with finding ways to make their extensive product catalog not only accessible and interactive, but also relevant to consumer’s state of mind to match purchasing trends throughout the year.

These projects often involved the art direction of fun, conceptual photoshoots, styling, and set-builds. Here are a few favorites.

A collection of design work for various clients.